I’m a London-based product designer and design leader with over a decade of experience turning complex problems into useful digital products.
I’m a London-based product designer and design leader with over a decade of experience turning complex problems into useful digital products.
My work spans trading, investing, music and other everyday services. I connect research, product thinking and hands-on design to help teams understand what matters, make clear decisions and bring better experiences to life.
My work spans trading, investing, music and other everyday services. I connect research, product thinking and hands-on design to help teams understand what matters, make clear decisions and bring better experiences to life.
Alongside designing products, I’ve led design teams and helped designers grow. I care about creating the conditions for good work: shared principles, thoughtful collaboration and room to question, experiment and learn.
Alongside designing products, I’ve led design teams and helped designers grow. I care about creating the conditions for good work: shared principles, thoughtful collaboration and room to question, experiment and learn.
My Experience
Senior Product Designer
Senior Product Designer
Designing end-to-end trading experiences across mobile and web.
Designing end-to-end trading experiences across mobile and web.
Product Designer
Product Designer
Redesigning the investment app, including SIPPs and Investment Goals, and establishing the foundations of its design system.
Redesigning the investment app, including SIPPs and Investment Goals, and establishing the foundations of its design system.
Product Design Lead
Product Design Lead
Leading and shipping the redesign of the music streaming app. Monthly active users grew from 600K to 800K in the first months of the soft relaunch.
Leading and shipping the redesign of the music streaming app. Monthly active users grew from 600K to 800K in the first months of the soft relaunch.
Product Design Lead
Product Design Lead
Embedding a design thinking process and helping shape the vision for generative music features in Yandex.Music.
Embedding a design thinking process and helping shape the vision for generative music features in Yandex.Music.
Design Director
Design Director
Leading the design team as it grew from 10 to 30 designers.
Leading the design team as it grew from 10 to 30 designers.
Product Designer
Product Designer
Designing mobile and web products for Russian and international brands across fintech, telecom, medicine and education.
Designing mobile and web products for Russian and international brands across fintech, telecom, medicine and education.
My PROCESS
01
01
01
Setting goals
Setting goals
Understand business and user needs, define success, and agree on the resources and approach.
Understand business and user needs, define success, and agree on the resources and approach.
02
02
02
Discover & define
Discover & define
Research the problem, gather existing data and test our hypotheses.
Research the problem, gather existing data and test our hypotheses.
03
03
03
Ideate & develop
Ideate & develop
Explore solutions, create and test prototypes, and finalise the interface and UX specifications.
Explore solutions, create and test prototypes, and finalise the interface and UX specifications.
04
04
04
Analyse & iterate
Analyse & iterate
Evaluate the result, learn what can be improved and decide what to do next.
Evaluate the result, learn what can be improved and decide what to do next.